Our Story
Our Story
More Than a Brand. A Movement.
Born in London and trusted by professionals across the UK and beyond, Lash Heaven is a movement for quality, consistency, and artist empowerment.
Origins
Where It All Began
Founded in 2015 by master lash artist Sylvia Liu, Lash Heaven was built from the ground up by someone who understood the real struggles of lash artists. From unreliable super slow drying glues to inconsistent and thick loose lashes in bags, Sylvia saw firsthand how poor products could hold even the best artists back.
Instead of settling, she created something better. Sylvia's vision was clear: source, test, and deliver high-performance lash products that artists could trust with every single client.
Purpose
Our Mission
To empower lash professionals with reliable, innovative, and artist-tested tools that elevate every set — and every artist.
We're here to help you:
- Work with confidence
- Lash faster, smarter, and longer
- Deliver beautiful, consistent results
- Grow your business with tools you can rely on
Values
Our Values
Carefully Curated
Tested by our in-house team and verified by working lash artists before it ever reaches you.
Performance-Driven
Designed to meet real-world needs, not just look good on a shelf.
Responsibly Made
Cruelty-free, lash-safe ingredients and materials — always.
Built for Artistry
From beginner to pro, every item serves a purpose in your kit.
Our Product Promise
Our best-selling adhesives like Fierce Black and Pearl Black, our rainbow, brown, and ombré lashes, and our professional accessories are used by lash artists and trainers across the world — because they work.
- Artist-Founded, Artist-Focused – We don't guess what works. We use it, refine it, and only sell it when it's ready.
- Honest Education – From glue storage tips to mapping tutorials, we help you grow every step of the way.
- Obsessed with Quality – We'd rather delay a launch than release something that doesn't meet our standard.
- A Loyal Community – Trusted by thousands of lash techs, educators, and salons worldwide.
Meet the Founder
The Founder
With a growing global customer base and new product launches every season, Lash Heaven continues to raise the bar for what lash supply brands should be.
Every product we offer is one we'd use ourselves.
Whether you're just starting your lash journey or running your own studio, you belong here. Let us support your artistry, your growth, and your passion — one product (and one client) at a time.
