Our Story

WARM WELCOME! 

Lash Heaven was founded on one clear belief:
Lash artists deserve supplies that are as exceptional as their talent.

Born in London and trusted by professionals across the UK and beyond, Lash Heaven is more than just a lash brand — it’s a movement for quality, consistency, and artist empowerment.


Where It All Began

Founded in 2015 by master lash artist Sylvia Liu, Lash Heaven was built from the ground up by someone who understood the real struggles of lash artists. From unreliable super slow drying glues to inconsistent and thick loose lashes in bags, Sylvia saw firsthand how poor products could hold even the best artists back.

Instead of settling, she created something better.

Sylvia’s vision was clear: source, test, and deliver high-performance lash products that artists could trust with every single client.


Our Mission

To empower lash professionals with reliable, innovative, and artist-tested tools that elevate every set — and every artist.

We’re here to help you:

  • Work with confidence

  • Lash faster, smarter, and longer

  • Deliver beautiful, consistent results

  • Grow your business with tools you can rely on


Our Product Promise

Every product at Lash Heaven is:
Carefully curated — tested by our in-house team and verified by working lash artists
Performance-driven — designed to meet real-world needs, not just look good on a shelf
Responsibly made — with cruelty-free, lash-safe ingredients and materials
Built for artistry — from beginner to pro, every item serves a purpose in your kit

Our best-selling adhesives like Fierce Black and Pearl Black, our rainbow, brown, and ombré lashes, and our professional accessories are used by lash artists and trainers across the world — because they work.


What Sets Us Apart

  • Artist-Founded, Artist-Focused – We don't guess what works. We use it, refine it, and only sell it when it's ready.

  • Honest Education – From glue storage tips to mapping tutorials, we help you grow every step of the way.

  • Obsessed with Quality – We’d rather delay a launch than release something that doesn’t meet our standard.

  • A Loyal Community – Trusted by thousands of lash techs, educators, and salons worldwide.


Lash Heaven Today

With a growing global customer base and new product launches every season, Lash Heaven continues to raise the bar for what lash supply brands should be.

And while our footprint has expanded, one thing remains the same:

Every product we offer is one we’d use ourselves.

Join the Lash Heaven Family

Whether you're just starting your lash journey or running your own studio, you belong here.
Let us support your artistry, your growth, and your passion — one product (and one client) at a time.